Boosting Your SEO + Using Google Ads to Your Advantage with Kate Killoran
Who else wants to hide under the covers when anyone brings up SEO or ads??? For real, if you are one of those people, this episode is for you!
Kate Killoran is breaking down SEO and ads and making it CRAZY EASY to understand and implement. Plus why says, "If I was an ad, I'd be a Google Ad."
Kate is a growth strategist for female entrepreneurs and small business owners. She takes business' stories, visions, and energy, and creates kickass growth strategies that cater to your audience with today's authenticity-driven world in mind. When you find yourself overwhelmed, and need that one stop resource to grow your brand - Kate's it.
In this episode, Kate is sharing her tips on how to easily boost your SEO game, saying "It's not hard. It doesn't have to be overwhelming or complicated at all."
Seriously, I took so many notes during this interview! If you want to learn how to make ads and SEO not only easy, but also totally doable, then hit play below.
Click below to listen to this week's episode:
In today's episode:
Explaining SEO - what it is and why you need it
How to improve your business's SEO
Picking your niche, keywords and keyword phrases for optimal SEO
Considering 'white space' - when finding your niche
Where and how to include your keywords on your website and the content you produce
How to supercharge your SEO even if you're only posting/sharing photos (hint: alt tags and descriptions are key!)
The ins and outs of Google Ads (+ why they're so much better than Facebook ads!)
How to utilize Google credits
Auditing your own SEO with periodic checks (not only does this help you make sure everything is working, but it can also help skyrocket your SEO!!)
Learning to get comfortable with what you're good at and outsource all the other stuff to make your business most successful (+ avoid burnout!)
Tools we discussed:
Google Ads, Google Analytics, Google Council
Course for VAs: Build your VA Resume - a 4-week course to better serve the entrepreneur community.
Today's Permission Slip:
Each episode I give you a permission slip - a reminder to give yourself permission to run your business and live your dream life on your own terms.
In today’s episode Kate gave us SO many good tips and tricks. But one of the easiest (and one that is totally free) is building your support system. These are the people that are there to cheer you on, be a shoulder to cry on, brainstorm ways to make it all work, and help you achieve and become your best self.
So today, I want you to start building that team and support system. It doesn’t have to be big and you don’t have to pay anyone, but you do need that support system to succeed and to grow.
I give myself permission to build a team and support system around me (even if I want to be a solopreneur) so I can grow.
Feel free to download these images and use as your screensaver, print it out and put it on your desk, or even share it on social media. All I ask is that if you share it, you tag me - @chelseabfoster - so I can support you and cheer you on this week!
To download either right click (Windows), cmd+click (Mac), or tap & hold (cell phone). Then select "Save" or "Save As" (whatever option you have).
If you liked today’s episode, I’d love for you to share it on Pinterest and/or leave a review on iTunes.