The Secret Sauce to Marketing Using Tripwires
with Eden Fried of Rebel Boss Ladies & Rebel Boss Virtual Summit
burnout-proof your business podcast | workflow & productivity specialist | top marketing tips for selling digital products | what are tripwires | top 3 benefits of tripwires | kajabi | digital marketing for entrepreneurs | how to turn a passion project into a profitable business | eden fried
Listen to the episode:
Eden Fried is a successful digital product coach and owner of Rebel Boss Summit - a virtual summit. A few years ago she found herself at her brother's wedding in Budapest sitting across from her brother, listening to him convince her to not go to Law School, but to start her own business instead. When she got back home, she started a blog that turned into a way for her to make money selling digital products - and never went to Law School.
Fast forward a few years, she now teaches other creatives how to turn their passions into profitable online businesses by selling their digital products as well.
On today's episode Eden is diving deep into the world of tripwires and giving us all her tips and tricks on navigating them, why she swears by them, along with her top 3 benefits when it comes to tripwires and why it's so important to take time for you, and close your computer before you hit burnout.
Some of the other things we cover in the episode:
What the heck a tripwire is and why you need it in your business, no matter what you're selling.
Why knowing what your target customer needs and struggles with is so important
How to decide what to use as a tripwire + some ideas of what has worked really well for her and her clients
The top 3 benefits of using tripwires
A step-by-step break down of how to set up your own tripwire + some tools to help you do it
How to incorporate your tripwire into your bigger sales funnel
I can’t wait for you to hear how easy and effective tripwires can be for your business! And then to see you start implementing them ASAP. DM me over on instagram to tell me all about it!
Eden shared so many amazing tips for using tripwires in your business and how they really can expand your income without much work on your end. Your clients get a little extra value and you get a little extra money - that sounds like an amazing WIN-WIN!
So today I want you to create a tripwire for your business. Where can you add immediate value for your audience at a low cost? Where are they struggling - and how can you help them with that today? What is a quick win you can give them?
Look into your current software to see if any of them offer a way to do a tripwire. If not, research some new software. Eden share a ton of resources in the episode (and they are linked below) for you to check out And if you use Kajabi (my personal choice for courses and membership sites), you can add an upsell to any offer in about 2 seconds.
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