The Secret Sauce to Marketing Using Tripwires

with Eden Fried of Rebel Boss Ladies & Rebel Boss Virtual Summit


burnout-proof your business podcast  |  workflow & productivity specialist | top marketing tips for selling digital products | what are tripwires | top 3 benefits of tripwires | kajabi | digital marketing for entrepreneurs | how to turn a passion project into a profitable business | eden fried

Burnout-Proof Your Biz Podcast with Chelsea B Foster | Episode 075 - The Secret Sauce to Marketing Using Tripwires with Eden Fried of Rebel Boss Ladies - Step away from the computer, and do something fun. When you disconnect for a little bit, those ideas start popping into your head a lot easier.     ||     Burnout-Proof Your Business Podcast | Workflow & Productivity Specialist | Digital Products 101 | Top marketing tips for selling digital products What are Tripwires | Top 3 Benefits of Tripwires | Eden Fried  top 3 benefits of tripwires, eden fried, prompting digital products, selling digital products, what are tripwires, passive income for entrepreneurs, passive income ideas, marketing for online business owners, marketing for digital products, how to sell digital products, online summit, digital marketing, marketing tips for tripwires, tripwires, everything you need to know about tripwires, digital product selling tips 101, digital products

Listen to the episode:

 
 

Eden Fried is a successful digital product coach and owner of Rebel Boss Summit - a virtual summit. A few years ago she found herself at her brother's wedding in Budapest sitting across from her brother, listening to him convince her to not go to Law School, but to start her own business instead. When she got back home, she started a blog that turned into a way for her to make money selling digital products - and never went to Law School.

Fast forward a few years, she now teaches other creatives how to turn their passions into profitable online businesses by selling their digital products as well.

On today's episode Eden is diving deep into the world of tripwires and giving us all her tips and tricks on navigating them, why she swears by them, along with her top 3 benefits when it comes to tripwires and why it's so important to take time for you, and close your computer before you hit burnout.

Some of the other things we cover in the episode:

  • What the heck a tripwire is and why you need it in your business, no matter what you're selling.

  • Why knowing what your target customer needs and struggles with is so important

  • How to decide what to use as a tripwire + some ideas of what has worked really well for her and her clients

  • The top 3 benefits of using tripwires

  • A step-by-step break down of how to set up your own tripwire + some tools to help you do it

  • How to incorporate your tripwire into your bigger sales funnel

I can’t wait for you to hear how easy and effective tripwires can be for your business! And then to see you start implementing them ASAP. DM me over on instagram to tell me all about it!

Chelsea-Foster-24.jpg

Want help creating the right systems and workflows for your business?

Schedule a free consultation call today! On the call we’ll chat about your dream and how I can help you make it a reality. Plus give you a few steps to take immediately after the call to get you started (because I’m all about implementation).

PERMISSION SLIP:

Eden shared so many amazing tips for using tripwires in your business and how they really can expand your income without much work on your end. Your clients get a little extra value and you get a little extra money - that sounds like an amazing WIN-WIN!

So today I want you to create a tripwire for your business. Where can you add immediate value for your audience at a low cost? Where are they struggling - and how can you help them with that today? What is a quick win you can give them?

Look into your current software to see if any of them offer a way to do a tripwire. If not, research some new software. Eden share a ton of resources in the episode (and they are linked below) for you to check out And if you use Kajabi (my personal choice for courses and membership sites), you can add an upsell to any offer in about 2 seconds.

 
Burnout-Proof Your Biz Podcast with Chelsea B Foster | Episode 075 - The Secret Sauce to Marketing Using Tripwires with Eden Fried of Rebel Boss Ladies - Step away from the computer, and do something fun. When you disconnect for a little bit, those ideas start popping into your head a lot easier.  ||  Burnout-Proof Your Business Podcast | Workflow & Productivity Specialist | Digital Products 101 | Top marketing tips for selling digital products What are Tripwires | Top 3 Benefits of Tripwires | kajabi | digital marketing for entrepreneurs | how to turn a passion project into a profitable business | Eden Fried  top 3 benefits of tripwires, eden fried, prompting digital products, selling digital products, what are tripwires, passive income for entrepreneurs, passive income ideas, marketing for online business owners, marketing for digital products, how to sell digital products, online summit, digital marketing, marketing tips for tripwires, tripwires, everything you need to know about tripwires, digital product selling tips 101, digital products
 
Burnout-Proof Your Biz Podcast with Chelsea B Foster | Episode 075 - The Secret Sauce to Marketing Using Tripwires with Eden Fried of Rebel Boss Ladies - Step away from the computer, and do something fun. When you disconnect for a little bit, those ideas start popping into your head a lot easier.  ||  Burnout-Proof Your Business Podcast | Workflow & Productivity Specialist | Digital Products 101 | Top marketing tips for selling digital products What are Tripwires | Top 3 Benefits of Tripwires | kajabi | digital marketing for entrepreneurs | how to turn a passion project into a profitable business | Eden Fried  top 3 benefits of tripwires, eden fried, prompting digital products, selling digital products, what are tripwires, passive income for entrepreneurs, passive income ideas, marketing for online business owners, marketing for digital products, how to sell digital products, online summit, digital marketing, marketing tips for tripwires, tripwires, everything you need to know about tripwires, digital product selling tips 101, digital products

CONNECT WITH EDEN:

 
 
 

Love the podcast?

1) Leave a review on iTunes.
This helps other amazing boss ladies find the podcast so they can burnout-proof their businesses too!

2) Become an official supporter!
By supporting the podcast, you allow episode after episode to be produced (plus I’d love you forever)! Thanks in advance if you choose to become a supporter.

 
 


 
 

If you liked today’s episode, I’d love for you to share it on Pinterest and/or leave a review on iTunes.