Why Sharing Your Story Will Always Be Stronger Than Other Marketing & Sales Trends with Michelle Knight
Michelle Knight is a Branding and Business Mentor at Brand Merry who supports her clients at every stage from launching, running and scaling their brand and business with true authenticity. She specializes in vulnerable and authentic online marketing with a passion for strategy, supporting my clients in implementing strategies and systems that will contribute to their bigger brand vision.
In this episode, Michelle shares how to use your story to connect with your audience and make marketing and sales nearly effortless. She also gives us tips for being vulnerable on social media and how to get over our fear.
Be sure to sign up for Michelle’s free story challenge starting on November 5th!
Click below to listen to this week's episode:
In today's episode:
Navigating all the social media changes and updates.
How to write and share your story + how to decide what to share and what to hold sacred.
How to give yourself permission to share your story.
Why you need to spend time on self-development.
Getting comfortable just doing it.
How to flip the script when you are nervous to share your story.
Why you NEED to be sharing your story NOW
How your story can help you stand out and be more memorable.
How story can be used as a selling strategy.
Letting people share their stories with you.
Using your story to prevent burnout.
How to incorporate testimonials and behind the scenes into your marketing.
Tools we discussed:
Today's Permission Slip:
Each episode I give you a permission slip - a reminder to give yourself permission to run your business and live your dream life on your own terms.
In today’s episode Michelle talked a lot about sharing your story and being vulnerable - but not just for the sake of sharing. You should be sharing with intention and focusing on the parts of your story that your audience needs to hear or that will allow you to connect with them on a deeper level.
Michelle said, “Not every story needs to be shared in that moment, but if you know it will build a deeper relationship with your audience, you owe it to them to share it.”
So today I want you to give yourself permission to share a piece of your story with your audience.
I give myself permission share one bit of my story with my audience.
Feel free to download these images and use as your screensaver, print it out and put it on your desk, or even share it on social media. All I ask is that if you share it, you tag me - @chelseabfoster - so I can support you and cheer you on this week!
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