Creating a Sustainable Business by Playing the Long Game with Stefanie Lugo
Stefanie Lugo is a REALTOR, House flipper, Educator in the Phoenix, AZ area and she loves helping real estate professionals create a scalable, sustainable businesses based on easy-to-maneuver systems and workflows. She focuses on long-term solutions that not only allow her to be more productive but will also grow with her and her businesses (she has 3!).
In addition to helping first-time home buyers find their dream homes and flipping houses, Stefanie is the creator of The Real Estate Method, a 5 module implementation program that teaches a unique approach to the real estate industry and is designed to help agents build a scalable, sustainable real estate business without sacrificing themselves or their profits.
In today's episode Stefanie shares a TON of knowledge with us about creating a sustainable business - no matter your industry - by playing the long game. By looking for solutions and systems that not only work right now, but will also grow with you and help you serve more clients down the road. She touches on using your metrics, the Eisenhower Method, investing in your business, client experience, and asking for help, among other things.
Click below to listen to this week's episode:
In today's episode:
Structuring your availability around your ideal clients' schedule and needs so you can serve them and still schedule time for yourself
Leveraging Google Apps to improve your processes and add productivity + Using Aliases to segment incoming emails
Scheduling time to evaluate whether tools are working or not
Why you should be tracking your metrics
Using the Eisenhower Matrix to help with decision fatigue and prioritizing your time
Choosing platforms that work together and can talk to each other
How using the word "busy" actually lost them clients
Deciding when to invest versus using free tools
Simple ways to improve your client experience + how to get started researching your ideal client
How saying "no" and letting go of toxic people in your life
Accepting that we aren't Superwoman, we are human and need help sometimes.
Tools we discussed:
CRMs (Stefanie uses a real estate specific one, but my favorite for creatives is Dubsado* - use coupon code chelseabfoster to get 20% off your first payment)
Email lists (my favorite is ConvertKit* - get your first month free with my link)
Today's Permission Slip:
Each episode I give you a permission slip - a reminder to give yourself permission to run your business and live your dream life on your own terms.
In today’s episode Stefanie talked a lot about focusing on the things that really matter and letting go of the rest. Whether that’s letting go of busy work, expectations, or even toxic relationships - you’ve gotta let go so you can grow.
Stefanie said, “Our business can only be as healthy and productive as we are.” And she’s so right! So let’s take some steps today to make ourselves and our businesses healthier by letting go.
I give myself permission to let go of the busy-work and focus on the most important things to me and my business.
Feel free to download these images and use as your screensaver, print it out and put it on your desk, or even share it on social media. All I ask is that if you share it, you tag me - @chelseabfoster - so I can support you and cheer you on this week!
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