Creating Brand Visuals That Inspire with Kelly McElroy of Star Castle Studio
BURNOUT-PROOF YOUR BUSINESS PODCAST | WORKFLOW & PRODUCTIVITY SPECIALIST | BRANDING FOR CREATIVE BUSINESSES | WHEN TO HIRE A BRANDING EXPERT | INSPIRING BRANDS
Often we think branding is just our logo - but it’s so much more than that! Your visuals are just as important as your words when it comes to attracting your ideal client.
Today Kelly McElroy of Star Castle Studio is joining me to share how you can use your visuals to create a brand that inspires both you and your audience, internal and external clues you’re ready to work with a brand expert, how to find the right designer when you are ready, and what files you should make sure to get from your designer at the end of the project.
If you are pivoting, thinking about a rebrand, or just want to know what the heck a designer can do for you - this episode is for you!
Click below to listen to this week's episode:
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Inside the episode:
Creating a business that resonates with your values and lets you inject your creativity
How you can connect with your clients quickly
What branding actually is and what to look for when you are looking for a branding expert
The importance building your brand from your heart first and creating visuals that match and convey that
Why you should have your moodboard hanging on your wall
Why your logo should work in black and white too
How to be consistent with your visuals that you create on your own
Internal and external clues you might be ready for a designer
Pivoting? A graphic designer can help you convey that to your audience clearly so they don’t get confused
What you should look for in a branding expert
What files and assets you should ask for from your branding expert
Why you should get the original design files from your designer - hint: it’ll save you $$ down the road
Today's Permission Slip:
Each episode I give you a permission slip - a reminder to give yourself permission to run your business and live your dream life on your own terms.
Kelly shared a lot of information about what your brand visuals can do for you and how making sure they are consistent and match with the words you are using can elevate your brand and help you attract and book the right clients.
So today, I want you to do a quick audit of your visuals.
Do your graphics match? Do they express your brand? Are you actually vibing with them? Does it feel like a good fit? Is it conveying what you want it to? Does it match with the words you are using? Is it time for a visual upgrade?
I give myself permission to give my brand a quick visual brand audit.
If you find that something is off, give yourself permission to try something to fix it. That might mean hiring a designer, that might mean researching different stock photos or changing up your color scheme. Start small and don’t be afraid to try something. If you’re thinking about hiring a designer, be sure to check out Kelly’s free quiz to know if it’s time - www.starcastlestudio.com/quiz
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